TikTok is a very young platform, but it has gained a lot of traction in Kenya within the past few years. With millions of active members in the country creating, liking, and sharing short videos of dancing, comedy, lifehacks, and much more. Unfortunately, this has left many young petty businessmen and women in Kenya feeling like they need to ask themselves, Can I make good money from TikTok? Here is what you need to know:
TikTok Creator Fund
Indeed, in 2021, Tiktok established the Creator Fund as a means of compensating creators directly for their videos. It currently invests over $200 million annually in the best creative talents. However, the TikTok Creator Fund is not available in Kenya up to this date. Currently, it is only available in a few countries, such as the USA, UK, France, and Germany. TikTok has not revealed intentions to add it to Kenya up to this date.
Gifting Features
Tiktok also has options to buy gifts for distribution between fans and the Tiktok creators, the gifts can be traded for real cash and creators can withdraw through PayPal. However for you to be able to go live and get some gifts you need at least 1,000 followers, this is one of the most noteworthy ways to monetise TikTok.

Brand Sponsorships
Despite that, some Kenyan content creators are making their earnings with the help of sponsors from the platform without getting a direct monetization from TikTok so far. On TikTok, content creators with many followers can collaborate with both domestic and foreign companies to produce promoted content and commercials. Others could easily be making decent incomes from these sponsorship deals since the most popular creators receive high engagement levels.
Thus, in other words, TikTok’s own monetization features are not available yet, but at least there are brand deals to consider in the meantime. We shall have to wait and see whether TikTok will eventually establish the Creator Fund and gifting in Kenya, which would directly make the earnings for the creators. The potential is obviously there, given how fast TikTok has been growing!
Read also: How to Earn Money through Tiktok Live Streaming in Kenya