Best TikTok Content ideas to start in Kenya

TikTok is among the most rapidly rising social networking platforms in the present-day world with the total of 1.677 billion users across the world and 8,000,000+ users in Kenya. Short-form video and unique features of the platform attract the generation that is used to social media and likes to share itself in videos.

A good number of Kenyan users create accounts for the purpose of exhibiting one skill or the other; dancing, singing, comedies or any other prowess. The following has resulted in growth of TikTok personalities in Kenya:

TikTok can provide several opportunities for individuals, businesses and content producers for business, It also provides a unique and lively marketing and brand promotion avenue in Kenya. The platform’s diverse user base means for business, they can post content that will interest their target demographics, meaning there is a potential to increase brand popularity and recognition. With artists it can help them perform their dancing, singing, comedy, acting or any other talent that might be latent in them. This in turn opens up the ability to make the necessary statements and the chance to carve out a personal niche. Not only entertainment purposes, but it can also become a way to get informed, learn new information, share useful knowledge, and even contribute to the creation of a society agenda, TikTok is also an instrument to introduce important topics and create awareness of specific problems.

Selecting the appropriate content that should be developed in Kenya depends on one’s preference, capability and target market. Here are some types of content you can start in Kenya.

  1. Dance challenges

TikTok users love dance challanges. Do dance challenges using trending music, and add your twist to the dance steps. Using trending music will definitely put into the “for you page” of many people increasing visibility of your content.

2. Lip syncing and duets

Doing lip-syncing videos with trending or popular songs and duetting other creators’ videos is definitely entertaining and a great way to enjoy the platform while appreciating others’ content.

3. Fashion and style videos

Use fashion videos as a way to express your personality. Select dress up different kinds of clothes, dressing up for a particular occasion or grocery store videos.

4. Comedy Skits

Write simple one-two scene comedies or participate in comedy challanges. In summary, it should also be mentioned that comedy content is rather popular on TikTok and they will gladly follow you if you share it with them.

5. Educational and informative content

Post short educational messages, quizzes, facts, or mini-lesson in your field of specialty. This may be a lesson on a particular language that is being taught, facts about science or tricks that a person can apply in his or her day to day life.

6. Cooking and recipe videos

Post simple and fast recipes with tips how to cook meals. People using TikTok tend to prefer eye pleasing and comprehensible content related to cooking.

7. Makeup tutorials

The makeup vlogs should give your audience a demonstration on how to do makeup step by step and all the tricks you know.

8. DIY and small craft projects

Promote social engagement through personal style, and share your do-it-yourself projects, craft work, or home improvement tips. Such kind of content may be informative and entertaining at the same time.

9. Fitness and workout routines

Post about your fitness journey or gym workouts, your exercise or quick fitness tip. There is a large trend in Fitness related content on TikTok, and people can get motivated by such content.

10. Storytelling and narrative videos

Life update videos allow you to tell a story. These videos provide a trend or story which the recipient can follow and understand through achievements[Mueller & Kammer, 2011], lessons learned, or how specific challenges were conquered.

11. Inspiration and motivational videos

Getting to listen to people’s achievements, progress or even their mishaps motivates people into action. It is an opportunity to proactively get out and demonstrate this component that no one is perfect and everyone has good and bad days. It should be noted that your story can be an inspiration for someone.

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